Proven Results

Rule of Law Committee

Project: Restore the 10 Commandments
Package: Jumbo Lift Top Mailer
Mail Date: April 2004
Donor Response: 2.2%
Total Response: 8.7%
Average Gift: $17.69

List Source Rev/pc mailed Rev/cost Donor Response Total Response Ave Gift
Alan Keyes PAC The List Store $0.58 150.0% 2.8% 10.8% $20.46
American Council for Health Care Reform The List Store $0.51 100.0% 3.5% 13.2% $14.70
American Grassroots The List Store $0.35 90.0% 2.2% 8.5% $15.49
Death Tax Elimination Council The List Store $0.39 100.0% 1.7% 6.5% $22.76
Declaration Alliance The List Store $0.34 88.0% 2.0% 7.6% $17.00
Declaration Foundation The List Store $0.43 110.0% 3.4% 13.0% $12.73
Renew Liberty The List Store $0.55 140.0% 3.5% 13.1% $15.98
Republicans for American Sovereignty The List Store $0.52 110.0% 1.8% 6.9% $28.95
Rule of Law Committee The List Store $0.33 84.0% 2.5% 9.5% $13.04
Public Interest Law Firm Outside List $0.33 85.0% 1.6% 5.9% $21.29
Christian Activist list #1 Outside List $0.42 107.0% 1.9% 7.3% $21.88
Christian Activist list #2 Outside List $0.31 80.0% 1.4% 5.4% $21.90
Conservative donor list #1 Outside List $0.25 90.0% 1.3% 4.9% $19.53
Conservative donor list #2 Outside List $0.26 85.0% 2.1% 7.8% $12.67
Conservative donor list #3 Outside List $0.81 200.0% 3.2% 12.2% $25.00
$0.39 106.5% 2.2% 8.7% $17.69

Rule of Law Committee

Project: America Betrayed
Package:Letter Size Self-Mailer
Donor Response: 1.4%
Total Response: 3.7%
Average Gift: $31.62

List Rev/Cost Don Resp Tot Resp Ave Cont
American Betrayed non-donors 184% 2.1% 22.9% $26.75
Declaration Foundation 110% 1.8% 2.5% $29.30
Judicial Watch 65% 1.6% 4.5% $33.29
Justice PAC 114% 1.4% 2.5% $32.29
Keyes 2000 67% 1.2% 3.4% $34.00
Keyes Network $500+ HPC 203% 1.1% 1.2% $57.50
Left Behind D/M buyers 61% 0.70% 1.0% $37.14
Liberty Lobby 400% 2.2% 3.8% $36.96
Michael New Defense Fund 129% 1.6% 2.4% $32.45
Mountain States 90% 1.1% 1.9% $32.64
Republicans for Amer. Sov. 93% 1.5% 2.6% $33.24
USJF 101% 1.4% 2.2% $31.59
Vortex 107% 2.2% 5.0% $22.40
115% 1.4% 3.7% $31.62

Declaration Alliance

Project: Boy Scouts
Package: Lift-Top Self-Mailer
Donor Response: 2.5%
Total Response: 9.4%
Average Gift: $21.50

List Rev/Cost Don Resp Tot Resp Ave Contr
American Grassroots 68% 1.4% 6.1% $24.07
Bauer for President 105% 1.4% 3.6% $44.50
Call 86% 3.3% 8.3% $15.39
CDP 529% 8.6% 23.2% $22.44
CDP - Nondonors 85% 3.1% 43.3% $9.93
Christians Defense Fund 103% 3.2% 9.5% $15.25
Citizens for Limited Government 60% 1.4% 4.0% $21.43
CLC 37% 1.2% 4.3% $16.17
Declaration Foundation 100% 1.9% 7.5% $19.39
Falwell 117% 2.5% 8.4% $21.88
Keyes for President 90% 1.5% 5.1% $21.30
Keyes Pac 196% 2.7% 6.8% $25.85
Life & Liberty -- Donors 412% 6.2% 19.6% $24.03
Life & Liberty -- Non-donors 77% 2.9% 31.4% $10.00
TVC Laps Donors 46% 0.9% 2.5% $23.89
141% 2.5% 9.4% $21.50