Meet WMG Creative Director and CEO
TWMG's Chief Executive Officer has been a mover and a shaker in creative and direct response marketing for more than four decades. As a high level executive for both profit and not-for-profit organizations, he understands potential problems facing for profit and not-for-profit organizations. Mr. Shaker's experience in breathing new life into old packages is well known.
A registered professional engineer, he is a graduate of the University of Southern California, and holds an MS in Industrial and Systems Engineering with a Minor in Marketing from the University of Michigan.
He served as chief industrial engineer for a company located near Death Valley, where he enjoyed driving his Ferrari race car on commutes to Los Angeles. And then on to Michigan, where he pioneered direct mail grassroots lobbying campaigns.
Significant Accomplishments:
Author - Tax Limitation Constitutional Amendment, passed by referendum in Michigan, and sponsored by a grassroots organization, which Shaker founded. His Amendment served as model for several other states.
As consultant to HUD, he originated the model for Free Enterprise Zones.
Gave Testimony to Senate Finance Committee credited by Chairman Russell Long, et al, as major factor in defeat of Nixon's Family Assistance Plan.
Editor - Electric Power Reform (University of Michigan), the pioneering reference book that laid groundwork for deregulation of electric power.
Successful plaintiff in lawsuit against First Lady Hillary Clinton and her Health Care Task Force - Hillary and her healthcare czar blamed Shaker's early direct mail for defeat of her health plan (NYT 9/2 and 9/30/94).
Published the Millennium edition of The Man of Galilee, which Washington Marketing Group distributed through Direct Mail.
In the commercial world, Mr. Shaker has served:
- NECC Marketing as Chairman;
- World Aviation as Chairman;
- North American-Rockwell;
- Dow Chemical Company; and
- American Potash & Chemical
In the nonprofit world he has served:
- National Legal Center for the Public Interest as vice president;
- National Tax Limitation Committee as executive vice president;
- Heart to Heart Foundation as voluntary chairman;
- RepublicanPac.com as voluntary president;
- Rule of Law Committee as voluntary president;
- American Council for Health Care Reform as voluntary president;
- HealthPac as voluntary president
Awards:
- American Society of Political Consultants – Silver Pollie Awards
- Public Relations Society of America - Silver Anvil Award
- International Direct Marketing Association - Numerous Echo's
- Direct Marketing Association of Washington - Numerous Maxi's
- Government Research Association - Most Effective Presentation of Government Research
- ABI Gold Record Award - Philanthropy, 2000
- American Conservative Union – Outstanding Contribution – Campaign to Defeat HillaryCare
Biographies:
- Marquis Who's Who in America
- Marquis Who's Who in the World
- Marquis Who's Who in the South and Southwest
- Marquis Who's Who in Finance and Industry
- Outstanding People of the 20th Century - IBC
- 1000 World Leaders of Influence - ABI
william.shaker@twmg.com
www.twmg.com
Office 703-534-9331
Mobile 703-201-9343
Home 703-241-8422