Meet WMG Creative Director and CEO

TWMG's Chief Executive Officer has been a mover and a shaker in creative and direct response marketing for more than four decades. As a high level executive for both profit and not-for-profit organizations, he understands potential problems facing for profit and not-for-profit organizations. Mr. Shaker's experience in breathing new life into old packages is well known.

A registered professional engineer, he is a graduate of the University of Southern California, and holds an MS in Industrial and Systems Engineering with a Minor in Marketing from the University of Michigan.

He served as chief industrial engineer for a company located near Death Valley, where he enjoyed driving his Ferrari race car on commutes to Los Angeles. And then on to Michigan, where he pioneered direct mail grassroots lobbying campaigns.

Significant Accomplishments:

Author - Tax Limitation Constitutional Amendment, passed by referendum in Michigan, and sponsored by a grassroots organization, which Shaker founded. His Amendment served as model for several other states.

As consultant to HUD, he originated the model for Free Enterprise Zones.

Gave Testimony to Senate Finance Committee credited by Chairman Russell Long, et al, as major factor in defeat of Nixon's Family Assistance Plan.

Editor - Electric Power Reform (University of Michigan), the pioneering reference book that laid groundwork for deregulation of electric power.

Successful plaintiff in lawsuit against First Lady Hillary Clinton and her Health Care Task Force - Hillary and her healthcare czar blamed Shaker's early direct mail for defeat of her health plan (NYT 9/2 and 9/30/94).

Published the Millennium edition of The Man of Galilee, which Washington Marketing Group distributed through Direct Mail.

In the commercial world, Mr. Shaker has served:

In the nonprofit world he has served:

Awards:

Biographies:

william.shaker@twmg.com
www.twmg.com
Office 703-534-9331
Mobile 703-201-9343
Home 703-241-8422