The Washington Marketing Group and its print partners have pioneered self-mailer innovations. The term self-mailer - sometimes reffered to as "unit mailer" describes any piece which can be mailed without the use of an additional envelope. TWMG self -mailers are produced on "web presses," as opposed to "sheet fed".

A reply device and return envelope (or other response mechanism) is integrated in the piece with personalization. When personalized on press, all data tapes must be available prior to press time -- or the pieces can be addressed off press (outside personalization only). In this case the product is produced for inventory -- and mailed as names are available. In this way it is possible to print larger quantities at better prices.

A web of paper is fed into the press at one end, and out comes a direct mail package folded, glued and ready to mail. This process is called "in-line finishing." Thus, rather than performing operations off line (in a seperate manufacturing process), the packages are in-line finished on the press.

Several of our innovative package concepts are displayed below. Simply click on the image to read the full schematic.