The Washington Strategic Center utilizes WMG’s adjunct staff to produce professional and highly effective multimedia campaigns, which integrate all areas of direct marketing (i.e., direct mail, direct response television, direct response radio, Internet, telemarketing/telelobbying, affinity marketing and direct response/public relations –DR/PR) to increase your organization’s profile.
Research has shown significant increases in response when different types of mediums are used to communicate with members and prospective members. When coordinated with targeted direct mail, a multimedia campaign utilizing news releases, direct response television, direct response radio and electronic commerce can prove exceptionally effective for educating the public and Congress on issues. The Washington Strategic Center specializes in launches of new organizations and projects, including concept and strategy. We can also assist with IRS exempt applications, PAC registrations, and incorporations.
What WMG Can Do
For Lobbying Groups:
We can assist with the conceptual framework and strategy needed to accomplish your mission.
For example, The Washington Marketing Group conducted the fundamental legislative and marketing research to determine the vulnerabilities and political weaknesses of the program, and then utilized targeted direct mail in conjunction with television, radio spots and phoning to educate and mobilize a grassroots coalition (500,000 strong) to defeat Hillary Clinton's health care plan on behalf of a nonprofit lobbying group.
WMG Strategic Center can assist in concept and strategy and then create and implement multimedia campaigns that can help get your message out to the right public.
For Political Campaigns:
In 1999, WMG was recruited to develop strategy and build a multi-media campaign for Keyes 2000, Alan Keyes for President. The Washington Marketing Group formulated and implemented a plan that combined direct mail with phoning, TV & radio ads, space ads, and the Internet to produce a third place finish for Ambassador Keyes in the Iowa Caucus, and sustain respectable showings right up to the convention. WMG raised approximately $15 million for the campaign. Although most GOTV direct mail does not raise money and is not designed for that purpose, our Maxi-award winning packages netted an additional $500,000 for the campaign.
WMG Strategic Center can assist with political strategy, raise money and design direct mail fundraising and Get Out The Vote efforts for your campaign.
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