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  Home » About TWMG » Meet the Team » Bob Angelotti
Bob Angelotti
 
Mr. Angelotti is Public Relations Counsel to TWMG and will oversee direct response public relations, as required for this project.

Education:
MBA – Loyola Marymount University of Los Angeles – Broadcast Management (1980).

Professional:
Mr. Angelotti, president of the angel.com marketing group, is a respected veteran of the media/entertainment industry with 20 years of experience to his credit. He has been involved in all aspects of the media - radio, records, publishing, commercials, television, live events and film.

Prior to forming his own media/marketing consulting firm, in 1991, Angelotti was a senior executive with the Brokaw Company of Los Angeles, one of the nation’s most accredited entertainment public relations and marketing firms, representing Bill Cosby, Loretta Lynn, Lou Rawls, Reba McEntire and other stars. He coordinated and directed media/marketing programs for such diverse personalities as Al Green, Donna Summer, David Lee Roth, Amy Grant, basketball coach Pat Riley, Little Richard, Smokey Robinson, James Ingram, Jane Seymour, James Earl Jones, The Captain and Tennille, aerobics’ super-star Kathy Smith and tennis legend Arthur Ashe. He also has provided public-relations/marketing expertise to corporations such as The Walt Disney Company, Comedy Central, J.C. Penney Corp., Jazzercize, Hanna-Barbera, MCA Records, Warner Books & Music, Sony Corp., Harper-Collins Publishers, Hard Rock Cafe, Showtime Networks, Westwood One, Premiere Radio Networks and Target Stores.

Prior to joining the Brokaw Company in the mid-1980’s, Angelotti was head of media and market development for the Sparrow Corporation, a diversified communications company, active in music, video and publishing operations. In addition to starting the company’s successful book publishing operation in 1985, Angelotti played a major role in Sparrow’s long-term and successful marketing/distribution agreement with Capitol Records/EMI . There he helped advance the careers of such artists as BeBe and CeCe Winans, Debby Boone, super-star producer/arranger Michael Omartian, pop sensation Denice Williams and Kerry Livgren of the legendary rock group, Kansas.

During Pope John Paul’s historic visit to America in 1987, Angelotti was asked to help coordinate the massive media coverage of the papal tour in Miami, San Antonio, Texas and Los Angeles, as well as produce papal events at the Los Angeles Coliseum and Universal Amphitheatre. Angelotti was also recruited to produce The World Youth Day Music Festival in Denver, as part of the Pope’s 1993 visit to the United States. In all, more than 250,000 young people from all over the world attended the three-day event, which included performances by major musical attractions, including Wynonna Judd, Aaron Neville and Ricky Skaggs. In early 1992, Angelotti was approached by The Family Channel to develop a media strategy for the 15th anniversary of the mini-series, Roots and the first airing of the monumental drama since its debut in 1977. The rebroadcast, which received extensive coverage in all areas of the media, was one of the highest-rated cable events of all time, increasing The Family Channel’s average prime-time rating by more than 400% during the mini-series six-night presentation.

Early in 1993, Angelotti was asked to help launch a new theme-oriented country record label, Branson Records and coordinate and develop marketing and promotion with advertising agencies, retail, radio and television, as well as the concert venues in the Branson, Missouri area. The multi-faceted and highly-lauded launch of the Branson label, included initial releases by Roy Clark, Crystal Gayle, Mickey Gilley and The Gatlin Brothers and helped to establish a new record market and a substantial new sales base for country music.

Angelotti spearheaded the marketing and development of MOR Music TV, a unique new international music video channel that also sells music products. The channel, which launched in September 1992, can now be seen in more than 20 million households throughout the world. In March of 1995, Angelotti oversaw the development and implementation of an international marketing plan for Global Mission with Billy Graham, the evangelist’s most aggressive ministry event to date, which was billed as the largest evangelistic outreach in the history of the Christian church. Broadcast over three days from San Juan, Puerto Rico, to more than 150 countries in 80 languages, Global Mission utilized more than 30 satellites and one-half million volunteers. The awareness campaign in the United States consisted of a direct-mail program to 45,000 churches, :30& :60 television and radio celebrity endorsement spots, a one-hour, prime-time television special: a radio special and the coordination of a original song written as a tribute to Global Mission, which achieved the number one spot on the contemporary Christian & Inspirational radio airplay charts. The Global Mission campaign not only achieved unprecedented media coverage, but also generated the largest single month of donations for the Billy Graham Evangelistic Association in the history of the organization. Also in 1995, Angelotti was asked to formulate and orchestrate a media and marketing campaign for the launch of a major new fitness cable network, FIT-TV, formed by the Family Channel and Reebok International, as well as a merchandising strategy targeted at both retail and direct-sales. FIT-TV has since become the largest and most successful total fitness network, now airing in more than 50 million homes, internationally.

Recently, Angelotti was asked to develop a media & marketing campaign for the release of The Ten Commandments: The Significance of God’s Laws In Everyday Life (Cliff Street Books/HarperCollins), the new book by Dr. Laura Schlessinger, the number-one radio personality in North America. Exposure for the book has included coverage on numerous national television and radio programs, as well as feature articles and reviews in major periodicals. The Ten Commandments debuted in the Number Five position on the New York Times Bestseller’s List. In addition, Angelotti helped to launch Dr. Laura’s successful series of books for children and the accompanying products. The first title in the series, Why Do You Love Me, released in May, 1999, was the Number #1 children’s book title in the country (Amazon.com, Barnes & Noble, Target, etc.) for more than five weeks and was the first children’s book in years, other than the Harry Potter titles, to break the Top #20 on the New York Times Bestseller’s List.

Angelotti serves as media strategist for Keyes2000 and Keyes Enterprises.

Copyright © 2003 The Washington Marketing Group. All rights reserved.