In a past life, Bill Shaker ran both public policy and charitable organizations. In that capacity he learned that issues and causes of little popular appeal could be brought to life and given great fundraising appeal with innovative formatting. In fact, converting traditional packages to WMG Designs often lifts response by 25% to 35%.

The Washington Marketing Group has launched and built several organizations, including BankCard Holders of America, Heart to Heart Foundation and the American Council for Health Care Reform (ACHCR), and more recently the Rule of Law Committee and the Declaration Alliance. Our multimedia campaign for ACHCR won the Triple Crown -- ECHO, MAXI and John Caples. WMG increased ACHCR membership from 3,000 to 500,000 members within 18 months. We accomplished this increase by carefully targeting consumer groups with a tightly integrated direct mail and multimedia campaign. The organization enjoyed direct mail response rates of between 4% and 10% for most of the prospect lists mailed.

The Washington Marketing Group was also chief fundraiser for Keyes 2000, generating close to $12 million for the Alan Keyes Presidential Campaign. Click here for a full list of WMG's past and present clients.

TWMG offers a diverse staff of professionals ready to build your organization.

The Washington Marketing Group is a full service direct mail and marketing firm. Services offered range from Printing, List Management & Brokerage to Copy Writing & Package Design. Click on the respective links for more information about what WMG can do for your organization please feel free to contact us.